- DOWNLOAD SCREAMING FROG SEO SPIDER TOOL 3.3 HOW TO
- DOWNLOAD SCREAMING FROG SEO SPIDER TOOL 3.3 SERIES
We’ve identified the following scenarios where a website’s content could be divided into several numbered pages: Content divided into several shorter pages Current scenarios where we could find paginated content Google will detect this incoherence, and it will apply a penalty on our website for doing this, lowering its ranking in the SERPs. For example, if we have an online shop selling baby products, like feeding bottles or dummies, it would be incorrect to have different titles for each page of the sequence in the “Dummies” category, like so: “Dummies for babies” for the first page, “Customised dummies” for the second page, and “Cheap dummies” in the last one.
DOWNLOAD SCREAMING FROG SEO SPIDER TOOL 3.3 SERIES
We must keep in mind that these texts must be coherent with each other, especially if the content of the pages belonging to a series is the same, that is, it belongs to the same product category. We’ve run into some cases where the title and the description of such pages is written in an unnatural and fraudulent way, to get better rankings for some searches. Nowadays, Google has produced a series of recommendations to deal with this issue. That’s why the “noindex” solution also prevented Google from accessing these pages and not seeing this duplicate text. This lead to the title of the first page getting replicated throughout all the remaining URLs of the series.
It is best that we index all the pages making up the pagination series, because any of them could rank better than the first 🆙⬆ Duplicate content generated by titles and descriptionsĪnother disadvantage that paginated URLs used to bring about was that they generated duplicate content, because the title and description could not be personalised in most cases. This, here, is a good reason to clear the path for the search engine and not to place any indexing barriers to any of the paginated pages. While Google will display, in most cases, the first page of the series for the related queries, we should also keep in mind that at any given moment it can consider relevant any of the other pages making up the sequence, resulting in better rankings for those pages. However, nowadays we do not recommend this SEO practice. This way, Google could return any of the product pages as a result to a search query made by the user. This allowed the search engine to crawl all the links included in the remaining pages of the sequence (in the previous case, those would be pages 2 and 3), and to reach all the product detail pages making up the paginated series: With this rule, we told the search engine that it only should index the first page, and crawl the rest of them (, page 3, etc.) And so we included the meta robots with the “noindex,follow” value from the second page onwards, all the way to the end of the series.
Given this state of things, SEO consultants used to recommend to just index the first page, which is the one Google should display in the results to a related search query. This brought issues with it, as many product pages were never indexed, and as a result, it was difficult for a user to reach them unless they directly carried out an internal search on the website. For that reason, out of the entire paginated series, it used to index the first few pages only, never getting to the remaining pages making up the list as well. Google has limited time to crawl the pages of our website. Click To Tweet Problems identified up until now Only the first few pages were crawled and indexed The natural behaviour of a search engine is to crawl and index all pages it discovers through each link. When faced with this scenario, the common solution is to distribute the items over various pages, which end up making up a series of related URLs. For example, that is the case of online shops with large product catalogues. There are many websites, the content of which is so extensive, we find it presented throughout more than one page.
DOWNLOAD SCREAMING FROG SEO SPIDER TOOL 3.3 HOW TO
5 How to test your pagination implementation for errors.4 Are next and prev attributes compatible with the canonical link tag?.3.2 Specify a unique page for viewing all the content of a series.3.1 Use rel=”prev” and rel=”next” links.3 Alternative methods to indicate paginated content on your website.2.4 List of products with an infinite scroll.2.3 Content divided into a sequence of URLs.2.2 List of products within a category, divided into several pages with many items.2.1 Content divided into several shorter pages.2 Current scenarios where we could find paginated content.1.2 Duplicate content generated by titles and descriptions.1.1 Only the first few pages were crawled and indexed.
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